Connecticut Science Center
Introduction
The Connecticut Science Center is a hub of education and exploration, offering exhibits and programs that inspire curiosity in the fields of science and technology. However, their website, built on WordPress, was outdated and struggling to keep up with the demands of modern users. After taking over the website’s maintenance and implementing a range of improvements, Zion Webmedia significantly boosted their monthly traffic by more than 30% within a year. Here’s how we achieved that through strategic SEO, technical integrations, and continuous optimization.
Client Background
The Connecticut Science Center offers interactive exhibits, hands-on activities, and educational programs to visitors of all ages. As a premier destination for science education, having a fully functional, modern, and engaging website is crucial for attracting visitors and keeping them informed about new exhibits and events.
Project Objectives
- Update and maintain their WordPress website to ensure optimal performance.
- Improve website traffic and user engagement through SEO strategies.
- Replace outdated plugins with more effective alternatives.
- Enhance the overall user experience with new features and integrations.
The Solution
Upon taking over the Connecticut Science Center’s website, we identified several key areas for improvement. The website’s outdated theme and coding structure were causing performance issues, and many plugins were no longer supported. We developed a comprehensive plan to enhance their site, which included:
- Website Maintenance: We took full control of maintaining the website, ensuring that all updates were applied promptly and that the site ran smoothly.
- SEO Optimization: By implementing on-page, off-page, and technical SEO strategies, we were able to improve the website’s search engine rankings. This led to a significant increase in organic traffic.
- Plugin Updates and Integrations:
- Replaced outdated plugins like Gravity Forms with more efficient alternatives such as Formidable Forms
- Installed Wordfence to improve the site’s security.
- Integrated UserWay, making the website accessible for people with disabilities.
- Blog Design and User Experience: Designed a dynamic blog using Elementor to enhance the overall user experience and keep visitors engaged with updated content.
- Search Bar Integration: Added a fully functional search bar to help users find the information they need more easily.
Results
The results of our work with the Connecticut Science Center were substantial:
- Traffic Increase: Website traffic increased by over 30% within a year, as tracked by Google Analytics.
- Improved User Experience: The new search functionality and enhanced blog design significantly improved navigation and user engagement.
- Enhanced Website Performance: Regular plugin updates and optimizations ensured that the site was secure, fast, and accessible to all users.
- Stronger Security: Wordfence integration provided robust security features, protecting the website from potential threats.
- Accessibility Improvements: UserWay’s integration made the site more inclusive for people with disabilities, complying with accessibility standards.
