Gokhale Method
Introduction
Gokhale Method is an educational organization dedicated to teaching people how to live and move without back pain. Over time, their website had become outdated, difficult to navigate, and lacked the modern functionality needed to engage visitors and convert them into students. They partnered with Zion Webmedia to redesign their online presence and implement a comprehensive SEO strategy that would attract new visitors and strengthen their credibility.
The Challenge
Before partnering with us, Gokhale Method faced several obstacles:
- An outdated website design that no longer reflected the quality of their educational programs
- Confusing navigation that made it difficult for visitors to find courses and resources
- No SEO implementation, resulting in missed opportunities for organic growth
They needed a trusted partner to modernize their website and create a digital strategy focused on long-term visibility and engagement.
The Objectives
Our goals were clear:
- Modernize the design based on a new wireframe to create a clean, intuitive, and user-friendly layout.
- Increase organic traffic by implementing on-page, off-page, and technical SEO.
- Provide ongoing SEO and website maintenance to continuously improve performance and support growth.
- Ensure secure and maintainable backend for long-term site health
Our Approach
Website Redesign
We completely redesigned the website from the ground up, using a wireframe approved by the Gokhale team. The new layout modernized the brand’s visual identity, improved navigation, and made course discovery and enrollment effortless.
SEO Implementation
We launched a full SEO campaign covering:
- On-page SEO: Keyword research, optimized titles, meta descriptions, headings, and internal linking.
- Off-page SEO: High-quality backlink building and directory placements.
- Technical SEO: Site speed optimization, schema markup, and mobile responsiveness.
Content Strategy & Ongoing Optimization
To sustain traffic growth, we publish two SEO-optimized blogs per week focused on posture, back pain relief, and healthy movement — expanding their topical authority and ranking potential.
Additionally, we use Hotjar heatmaps and analytics insights to refine the user experience and ensure the site evolves alongside user behavior.
Consulting & Continuous Improvement
Our partnership extends beyond implementation. We provide ongoing consultations to guide Gokhale Method’s digital strategy, advising on best practices for SEO, content planning, and site performance improvements.
Results
Since the redesign and SEO launch, Gokhale Method has seen:
- Significant increases in organic traffic, verified via Google Analytics
- Improved user engagement and experience, supported by Hotjar behavioral data
- Higher content visibility, with more keywords ranking on Google’s first page
- Consistent growth month-over-month through ongoing blog publishing and optimization
The result is a revitalized website that reflects the Gokhale Method’s mission — helping more people worldwide live free from back pain.
Client Testimonial
Ongoing Partnership
Our work with Gokhale Method continues through SEO maintenance, analytics reporting, and content growth initiatives. As their long-term partner, Zion Webmedia remains dedicated to helping them reach new audiences and elevate their online impact.
