Workplace Fairness
Introduction
Workplace Fairness believes that fair treatment of workers is not only sound public policy but also good business practice. Their mission is to provide comprehensive, unbiased information about workers’ rights — without legal jargon — to empower employees, employers, and advocates across the country. However, their outdated website was underperforming, both in usability and visibility. After redesigning the site and implementing a focused SEO strategy, Zion Webmedia helped Workplace Fairness achieve over a 60% increase in website traffic, higher engagement, and improved donation and newsletter conversions.
Client Background
Workplace Fairness is a nonprofit that provides the most comprehensive online resource for free information about workers’ rights. Their platform serves employees, legal professionals, and organizations, offering accessible educational content that fosters fairness and promotes just workplace practices.
Project Objectives
- Redesign the website to enhance user experience and modernize the interface
- Implement a full SEO strategy to boost organic search traffic
- Provide ongoing website maintenance to ensure performance and security
- Increase newsletter signups and online donations
The Solution
When we began working with Workplace Fairness, their website had serious design limitations, poor mobile responsiveness, and no clear SEO foundation. We took a multi-pronged approach that included:
- Website Maintenance: We redesigned the website using Elementor to create a modern, clean, and accessible layout. The new site better organizes content, improves readability, and guides users toward key actions like newsletter signups and donations.
- SEO Optimization: Our team conducted keyword research and optimized over 100+ core pages for on-page SEO. We added meta titles, descriptions, internal linking, structured data, and improved content formatting — all geared toward increasing visibility for employment law-related searches.
- Ongoing Website Maintenance: We provided comprehensive monthly maintenance to ensure the site remained up to date and secure. This included plugin and theme updates, regular backups, uptime monitoring, and performance optimization.
- Security & Accessibility Enhancements:
- Installed Wordfence for robust website protection
- Ensured accessibility compliance for broader reach and inclusivity
Results
- 60%+ Traffic Growth: A dramatic increase in organic search traffic within the first 8 months, driven by ongoing SEO efforts.
- Improved Conversions: Notable increase in both newsletter signups and donations
- Modernized Design: A fresh, user-friendly interface that better serves their core audiences
- Enhanced Security & Stability: With ongoing maintenance and security integration, the site performs consistently at a high level
